“A great example of leveraging sustainability with a learning-by-doing approach.”Ĭhanges to Kellogg’s product development capabilities provide a competitive advantage to keep pace with consumer trends and innovate more quickly.
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“This will give us great firsthand feedback on how to optimize our innovation and create value for our consumers, our customers and us,” Mr. Kellogg is testing two ideas in limited markets, including a direct-to-consumer product offering focused on digestive health and a fully recyclable paper Pringles can in a partnership with a retailer in Europe. “In 2021, we will launch innovation across the whole of this range, from Veggie Meatballs and Bites to our new Incogmeato Chik'n Nuggets and Bites.”Įxperimentation and quick market feedback are central to Kellogg’s revamped approach to innovation, Mr. This includes a meat alternative, plant-based protein range in Morningstar Farms and its recently launched subline, Incogmeato. “Remember, we are extremely well placed for consumers’ move toward plant-based eating because we have an overall portfolio that is 86% pure plant-based.
“And then there’s another area that even merits its own mention, our Morningstar Farms range of plant-based foods,” Mr. Products include Kashi cereal and Special K snack bars that were developed for the ketogenic diet, as well as Kellogg’s portfolio of ready-to-eat cereals that are high in fiber. “In addition, many consumers are turning their attention to their gut health and the support of their immune system.” 17 presentation at the Consumer Analyst Group of New York virtual conference. “We’re addressing this through zero- or low-sugar variants of our foods across the globe and a range of keto-friendly and plant-based protein foods,” he said during a Feb. The second area of innovation, well-being, responds to a significant rise in overall interest in health and wellness, Mr.
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