
In this case, Google can also replace your title tag with something that their robot thinks may be a better fit for your page.ģ. If your Title tag is too short, you are missing the opportunity to add some of your essential keywords to it.

If your title tag is empty, the page would likely not be indexed by search engines, as they have nothing to show in their SERP, or Google would replace the page title with random text from the page they think that may fit there, which is not always what you want to show in SERP,Ģ. The Title tag is one of the most important tags for your page SEO, because of:ġ. The title tag is a small, one-line snippet on your page code, invisible to users and visitors, but a very important factor for Search Engines and your position on them. Be creative and create your own, unique one! Just, look into the competitors who are better than you are, and don’t copy from them.
#Linkedin website metatag how to#
If you are not sure how to do it, just look into your competitors and you will figure out what and how to do it.

Let’s slice them now, each one of them, and see what they mean and how to properly write each of them.īut before that, you need to perfectly understand what about the page is, what is written there, use the essential keyword in both of Title and Meta Description, and write them an attractive way. You can notice that the Page Title is the right size, completely readable, and properly written to attract your attention, the Meta Description is the proper length, completely readable, and attractive enough to convince you to click on their link and look for the Best travel destination in Europe. This is a great example of how properly set Meta tags are looking in SERP. This means that your page Title and page Meta Description should be carefully written, with special attention, and the way to catch the attention of readers and motivate them to click on your link and not on the link next to you. You have only 2-3 seconds to catch the attention of searchers in Search Engine, and you surely want them to click on your page, not your competitor. On the other side, your Title Tag and Meta Description are the most important elements in SERP. In the first place, if you leave your title tag and your Meta description tags empty on your website or separate pages, the page would be dropped from the SERP and nobody would be able to see the page on which you made big efforts to create and write it well. Yes, they are very important, for two main reasons! Here we should concentrate on the four most used and at this stage, the most important Meta Tags, which have to be set properly to ensure you're web page should be properly indexed and ranked well. Search Engines are using this piece of information from your website and use it, if properly backed with other SEO elements, analyzing web page and website through the complex algorithms, to place your page on the proper place in the SERP (Search Engine Ranking Position).

They only tell Search Engines what exactly your page is and what can be found there. They are visible only to Search Engines and define what you should serve to the people searching the internet for needed information.
